02/02/2023

Local UK supermarkets offer private label products, which are products sold under the store's own brand name instead of a national brand. These products are usually cheaper than national brands and are often produced by the same manufacturers who produce the national brands. 

These private-label products cover a range of categories, including food and household items.

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Here are some of the private-label wine brands owned by local supermarkets in the UK:

1) Tesco

Finest: Tesco Finest is Tesco's premium wine brand and offers a range of high-quality wines from around the world. These wines are selected by Tesco's wine experts and are designed to offer customers a premium wine experience.

Wine Atlas: Wine Atlas is Tesco's mid-range wine brand and offers a range of wines from around the world. These wines are selected for their quality and value for money and are designed to offer customers a great wine experience at an affordable price.

Wine Gallery: Wine Gallery is Tesco's entry-level wine brand and offers a range of affordable wines from around the world. These wines are selected for their quality and value for money and are designed to be accessible to all customers.

Wine Cellar: Wine Cellar is Tesco's online-only wine brand and offers a range of premium and fine wines. These wines are selected for their quality and rarity and are designed for customers who are looking for a special wine experience.

2) Aldi 

"Exquisite Collection": A range of premium wines from around the world, selected for their quality and value for money. The wines in this brand are designed to offer customers a premium wine experience and are typically made from higher-quality grapes and aged for longer than the supermarket's other wine brands.

"Casa Albali": A range of Spanish wines, selected for their quality and value for money.

"Vineyard Selection": A range of wines from around the world, selected for their quality and value for money. The brand offers a variety of styles, including red, white, rosé, and sparkling wines.

3) Lidl

"Vineyard Selection" offers a variety of styles, including red, white, rosé, and sparkling wines. Lidl is known for offering wine at competitive prices, and the Vineyard Selection brand is no exception. The range of wines offered under this brand may vary by region and availability and may change over time.

Other Private Labels from Lidl include Bramwells & Castellore

4) Morrisons

"The Best": A premium range of wines from around the world, selected by Morrison's wine experts. The wines in this brand are designed to offer customers a premium wine experience and are typically made with higher-quality grapes and aged for longer than the supermarket's other wine brands.

"Cellar": A range of wines from around the world, selected for their quality and value for money. The brand offers a variety of styles, including red, white, rosé, and sparkling wines.

Listen to Charles Cutteridge, Wine Sourcing Manager at Morrisons at IBWSS UK Conference on 15-16 November 2023. See more speakers here.

Image: Charles Cutteridge; Source; IBWSS UK

5) Sainsbury's

"The Collection" is a private label wine brand offered by arguably the most popular British supermarket chain Sainsbury's as part of their "Taste the Difference" range, which has more than 108 different types of wines available both online and in retail stores.

6) Asda 

Asda is a British supermarket chain that offers a range of private-label wines under various brand names. Some of the most well-known of Asda's private-label wine brands include:

Extra Special

The Wine Collection

George Home

Roll Back

Image: IBWSS UK

It's worth noting that these brands and their offerings may change over time, and not all branches of the same supermarket chain may carry the same selection of private-label wines.

Learn everything you need to know about Private Label from the industry experts themselves at IBWSS UK 2023. 

Written by Stuti Khetan, Beverage Trade Network