In this video, join Sid Patel, CEO of IBWSS UK and Beverage Trade Network, as he engages in a captivating conversation with Ron Welsh, a distinguished Whisky Creator and Consultant.

With an illustrious 30-year career in distilling, planning, and master blending, Ron brings a wealth of experience to the table, having managed spirit quality and inventory levels for over 120 million Liters of Scotch Whisky and control of £10m annual capital expenditure and £4M annual spend budgets.

Ron has created many new products at Beam Suntory, with over 140 created from 2007 to 2022.

Ron delves into the details of bulk buying at a massive scale and explains what he seeks in an ideal bulk supplier.